A little about me

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I'm Erick Rodriguez, a AI Product Designer with over 20 years designing digital products — from travel, tourism and hospitality to fintech, HR software and academic platforms. Most of the time, I've been the only UX voice on the team, which taught me to turn user research into decisions that business and engineering can act on.

Today I use AI to research, prototype and validate in days instead of weeks. The speed is new; the method isn't: every product decision still starts with real users.

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MY PHILOSOPHY

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Simplicity.
Functionality.
Accessibility.

I specialize in interaction design, heuristic evaluation, and UX with a strong focus on accessibility, based on WCAG 2.2.

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I've spent a decade designing for travel platforms that compete head-to-head with Booking.com, Airbnb and Expedia — usually inside teams that didn't have a UX culture yet. My job was to build one.

Open Travelnet Cuba