A little about me
I'm Erick Rodriguez, a UX lead with over 10 years of experience designing complex digital products in the travel, tourism, hospitality, fintech, HR software, and academic platforms sectors, often as the sole UX voice on the teams.
MY PHILOSOPHY
Simplicity.
Functionality.
Accessibility.
I specialize in interaction design, heuristic evaluation, and UX with a strong focus on accessibility, based on WCAG 2.2.
I've led UX projects exclusively on large-scale platforms (such as Booking.com, Airbnb, Expedia, and Lastminute.com) within teams lacking a UX culture, and I've still achieved impressive results.
SKILLS
These are the skills and tools that shape my projects and my workflow.
Figma
Product Design
FigJam
Notes, free drawings, basic shapes.
Figma Make
Prototypes
Framer
No-code development
Google Stitch
Prototypes
Lovable
Prototypes
Claude Design
Prototypes
Claude
My partner
Claude Code
The one that connects me to the MCP
Gemini
My partner
ChatGPT
My partner
NotebookLM
My Brain
Notion
Project management
Google Meet
Meetings
Photoshop
Image editing
EXPERIENCE
Experience that builds
Trust
Solways
Product Designer
2024 - 2026
KDM Financial
UI/UX Designer
2023 - 2026
Seresco
UI/UX Designer
2023 - 2024
Travelnet
Product Designer
2015 - 2026
Innovasoft
UI/UX Designer
2022 - 2026
Meliá International
UI Designer
2008 - 2019
Betipo
UI Designer
2025
PERSONAL NOTES
A few things that define me beyond design.
One of my favorite books
I currently reside in Merida, Yucatan, Mexico
I like to play volleyball
CERTIFICATION
Google UX Design
Digitally verified by Credly to ensure authenticity, professional competence and industry standards in UX design.